Blog

Tea is deeply connected to the seasons, and one of the things I love most about it is how much it evolves throughout the year. Understanding these seasonal shifts allows us to appreciate not only flavor, but also the craftsmanship and agriculture behind every cup. From the fresh harvests of spring to the crisp, refreshing rituals of summer, these seasons represent some of the most exciting and flavorful moments in tea. Spring Tea: Fresh Harvests & Bright FlavorsSpring teas are typically crafted from the plant’s youngest buds and leaves, which bring a delicate yet complex profile. Expect light, fresh characteristics...

Thirty-five years ago, before “no sugar” was ever a trend, a simple idea took shape: tea should taste like tea. Bold. Smooth. Uncomplicated. That belief is what built Tejava, and it’s what continues to define every bottle today. Where It All Began The story starts with a single moment. While visiting the United States, our founder was served iced tea at dinner. It paired seamlessly with the meal, complementing every bite, and was enjoyed by everyone at the table. That moment stuck with our founder. When he returned to Japan, he set out to recreate that experience—but with one key...

Big news has emerged in the wellness community, generating genuine excitement. The Dietary Guidelines for Americans were revised for the first time in five years and officially released on January 7, 2026. These guidelines are influential, shaping national discussions around nutrition, determining standards for school meals, and influencing the choices consumers make daily. The standout feature of the 2025–2030 Guidelines is simplicity. There is a strong focus on consuming real, minimally processed foods and greater clarity regarding healthy beverage habits. Hydration is highlighted as a fundamental aspect of good health. The guidelines specifically recommend choosing water—still or sparkling—and unsweetened beverages...

How Gen Z and Millennials Are Rewriting Drinking Culture  Remember when “going out for drinks” was the default social plan? Taprooms were packed, nights out ended in shots, and skipping alcohol might’ve felt strange. Today, health, transparency, and sustainability play a meaningful role in how younger generations make beverage decisions, driven by greater awareness of ingredients, sourcing, environmental impact, and fit within daily life. These considerations are reshaping social settings and expanding choice beyond traditional alcohol.   Based on current statistics, only 54% of U.S. adults report drinking alcohol, the lowest rate in nearly 90 years and a majority view even moderate drinking as harmful (Gallup).  So, what’s driving this movement in how younger generations...